It’s true, Yippee is an Indian company. The brand is known by its round noodles that come with specific flavors. Yippee is a brand that is part of Sunfeast which is one of the ITC Limited food goods brand which sells instant pasta and noodles across India. In September of 2010 the brand was launched. Its main rival to Maggi in India is called Maggi and several other brands. In 2010, Bengaluru, India-based Sunfeast YiPPee! was launched as a business that was not funded. It operates as a brand of pasta as well as noodles. For lunch, breakfast, dinner and snack time Sunfeast YiPPee has recipes and cooking instructions for various noodles dishes through their site. A wide variety of tastes are available such as chili, tomato classic, and many more.

Company History

They both Magic Masala and Classic Masala were served with noodles that were non-sticky and long were first introduced by YiPPee! in the year 2010. The classic flavors of Indian masala were featured in Classic Masala, whereas Magic Masala also included vegetables.

Tricolor Pasta was introduced by YiPPee! in the year 2013. Suji pasta and veggies were served in this nutritious recipe, which made it the first such dish made available in India. With three distinct color choices the spaghetti shells gave it a an interesting flavor to the dinner snack.

If you truly care about creating a memorable experience for people the quality of your service is created. YiPPee! joined the 600-cr club back in 2016. YiPPee! Power-up noodles were launched this year. Each piece of noodles was infused with vegetables and wheat.

YiPPee! launched a product in 2017 to satisfy the demand for more masalas in the category of noodles. YiPPee! Mood Masala, which comes with two Masala Mix sachets was introduced as the perfect noodle to match any mood. Its capability to be adapted to one’s mood is a major reason for its current popularity.

Current Status

A major one Yippee Noodles’ advantages are its widespread distribution across urban areas that has enabled it to be sold as an alternative to Maggi, a well-known Nestle brand. The growth of the market is among Yippee Noodles’ main advantages. As more and more people prefer noodles for breakfast or to snack on at night and snacks, the demand for instant noodles is rising. In addition, people appreciate instant access to tasty snacks since the noodles can be made within a matter of minutes.

Future Outlook

Yippee Noodles is a product of ITC, a firm that is well-known for its wide range of products and extensive distribution. Yippee Noodles has substantial financial resources, and it only requires to be in the market for a while to slowly expand the market shares of its competitors. Sunfeast Yippee’s flavors Noodles are a variety of. The majority of the noodles are spicy or appealing to those who prefer the Indian Diaspora. It also has a thorough understanding of its Indian worldview.