Sales stand and fall on leads, but attract prospects and optimally turn them into buyers are art that has not been understood by many people. About 61% of marketers consider it to generate traffic and lead their biggest challenges, according to Hubspot. Why?

Three current problems inhibit the visibility of a website. First, the digital competition is all optimized for Google search engines. Second, a new privacy policy in Europe and A.S. Limit data collection, limit a variety of marketing opportunities. Finally, consumers show an increase in concerns about the calculation of benefit costs to distribute their contact details to the business.

Facing difficulties does not mean all the hopes are lost. Instead: those who strategically align the generation of leaders with the purpose of their potential buyers will benefit significantly. The key is to build foot-in-the-door techniques for sustainable engagement magnets.