Indeed, Mivi is an Indian company. It is a manufacturer of consumer electronics located in Hyderabad, Telangana, India. Mivi is a specialist in the design and manufacturing audio devices like speaker, sound bars, and earbuds. Other products that are part of Mivi’s range include smart watches as well as accessories for mobile phones, such as cables and chargers.

Mivi is focused on affordable, high-quality products made locally in India in order to meet the needs of Indian customers. Mivi has introduced a range of new products that are innovative in the country such as earbuds that are AI-enabled, Dolby sound-enabled audio products and audio-certified high-resolution devices. Mivi provides the only 100 100% Made in India products without imports from overseas.

Company History

Mivi was founded in 2015 by a couple Vishwanath Kandula as well as Midhula Devabhaktuni. The company is under the management of Seminole Electronics Private Limited. Mivi began operations by purchasing accessories such as chargers and earphones in South Korea and China. In the year 2018-19, Mivi expanded its portfolio to include Bluetooth headphones, speakers, and cables. Mivi’s products were available through e-commerce sites such as Flipkart along with Amazon.

In in 2020 Mivi set up its own factory and R&D center in Hyderabad. The company introduced their debut Made in India product, ROAM 2 Bluetooth speaker in December of 2020. The initial focus of Mivi was the production of 80% of its parts in India. The majority of employees at Mivi’s manufacturing plant were women.

Mivi has branched out into more high-end products such as smartwatches and sound bars during the 2021-22 time frame. Mivi also launched innovative products such as TWS headphones that feature advanced features such as AI-enabled speech assistance and a long battery lifespan in the 2021-22 timeframe.

Current Status

Mivi is a booming Indian brand that is competing against established brands in the market for consumer electronics, particularly in the audio category. Recent offerings from Mivi comprise Mivi Fort Q Series Audio Bars, Mivi SuperPods Opera, Mivi AI Buds TWS Earphones and Mivi DupPods Infinity.

Mivi has a thriving presence on the internet through its own online store, as well as other shopping websites such as Flipkart or Amazon. Mivi is primarily targeting customers aged 17-35 located in cities of Tier 1.

Future Outlook

Mivi is expected to include AI throughout its product line after successful integrations with audio devices like headphones. Mivi is also expected to broaden its product range to include televisions, and gaming devices. Additionally, Mivi is seeking to utilize advanced sound technologies such as LDAC and 3D soundstages within its sound products, in order to be competitive with brands from around the world.

Mivi is expected to scale up its manufacturing facility and R&D facility. Mivi is also looking to establish a robust offline retail system across India.