Yes, Parle is an Indian company. Parle is a Indian multinational food corporation with its headquarters located in Mumbai, Maharashtra, India. Parle is a specialist in confectionery products and biscuits. The company is famous for its famous Parle-G biscuit that is the top-selling biscuit in the world according to a 2011 study by Nielsen.

Parle is the biggest manufacturer of confectionery and biscuits in India. The company’s portfolio of products includes a variety of well-known brands, such as Parle-G, Mango Bite, Monaco, Krack Jack, Poppins, Hide and Seek 20-20, and Melody. Parle is focused on hygiene, nutrition quality, and affordability. Parle has a large part of the Indian biscuit industry and is also a top international FMCG brand.

Corporate History

Parle was established in 1929 by Mohanlal dayal Chauhan. The company was a confectionery that made hard-boiled orange sweets. Parle began manufacturing glucose biscuits in 1939 and then supplied these to the British Army during the Second World War. After the declaration of independence in 1947 Parle began producing Glucose-based biscuits to the Indian market. The sugar biscuits quickly gained a lot of popularity and were transformed into Parle-G by the year 1980.

After the departure from Coca-Cola of India in 1977, Parle launched its own beverages such as Gold Spot, Thumbs Up and Frooti. The company in the 80s widened its product line to include additional biscuit brands such as Krack Jack, Monaco and Hide and Seek. Parle was able to sell its beverage brands such as Gold Spot, Limca and Thumbs Up to Coca-Cola in 1993.

Present Status

Parle currently holds approximately 43% of Parle currently holds around 43% of the Indian biscuit market and has around 15% of the confectionery market in India. Parle-G, the company’s flagship brand, remains the most popular biscuit brand around the globe and has annual sales of more than 1.2 million tons. Parle runs a number of manufacturing facilities across a variety of areas which include Hyderabad, Bahadurgarh, Sitarganj, Pantnagar, Bangalore, Mumbai and Kanpur.

Parle is a global company with more than 6 million retail stores located in India as well as more than 70 other countries which includes United States and countries in Europe and Africa. Parle is working with IBM to make use of IBM’s AI and cloud-based solutions to improve the effectiveness in its distribution and supply chains.

Future Outlook

Parle wants to expand its product line to include premium breakfast cereals and biscuits to lessen the need for Parle-G. Parle is hoping to appeal to customers who are healthy and is expected to introduce healthier biscuits such as low-sugar as well as high-fibre and nutrient-fortified among other varieties.

Parle is anticipated to expand into the emerging market of Africa as well as Southeast Asia to leverage the growing demand for biscuits and other snack foods that are convenient.