Yes, Mitashi is an Indian company. Mitashi has been described as an Indian company that is a consumer electronic and entertainment company with its headquarters at Mumbai, Maharashtra, India. Mitashi is a pioneer in TV games on video across India and is known for introducing famous video games such as Contra as well as Mario in India. Mitashi also provides educational computer games such as handheld gaming consoles as well as kid’s toys like art sets.

Mitashi also produces consumer electronics, such as washing machines, LED televisions refrigerators, air conditioners as well as home theatres as well as DVD players. Mitashi has expanded into international markets, aside from its activities in India. Mitashi is positioned as a brand with a high value with high-quality products and low cost.

Corporate History

Mitashi was established in the form of Maze Marketing in the year 1991 by Rakesh Dugar and Hasmukh Gada. It was initially an online retailer of gaming cartridges, video games, and phone equipment. The company was the sole retailer of Sega video games made in Japan. Maze Marketing was renamed Mitashi in 1998, the year it introduced its own video games for television such as Contra and Mario as well as talking educational computers.

Mitashi was a hit due to its video games on television and then added gaming handhelds, kids’ cameras, and art sets. In 2004 Mitashi made its debut in the electronics market for consumers by launching India’s first DIVX as well as progressive-scan DVD players. In the year 2009 Mitashi began selling gaming products under the GameIn brand, as well as musical and educational toys under Skykidz brand.

Mitashi introduced flat-panel TVs in October 2010and was and then remote-controlled vehicles for children in 2014. air conditioners, indoor and outdoor toys in 2015, and washing machines in 2016.

Present Status

Mitashi has a large distribution network with more than 6600 distributors, and is found in over 800 megastores in India. In addition, Mitashi’s goods are available on online stores such as Flipkart as well as Amazon. Mitashi is also exporting its goods to markets around the world, including Europe as well as across the Middle East.

Mitashi is operational, however, it is facing challenges in the financial department. The company is currently under the Corporate Insolvency Resolution Process. A request for Expressions of Interest for Resolution Plans was requested in 2021.

Future Outlook

Mitashi is in search of a viable resolution plan, such as restructuring debt or acquiring change of ownership in accordance with CIRP. Mitashi is able to continue its business only if the resolution plan can be passed through the Committee of Creditors and National Company Law Tribunal. If not, Mitashi can face a possibility of liquidation.