Diversified establishment RattanIndia Enterprises on Wednesday blazoned a Rs 350-crore investment in its arm Cocoblu Retail Ltd to drive itse-commerce business. 

  The company, which has presence in new- age sectors, including electric motorcycles, drone results and fintech, said this backing will be utilised by Cocoblu to develop its business including creation of tech- enabled access to consumers for select brand possessors, merchandisers on the platforms of leadinge-commerce spots in India. 

The adventure will offer end-to- end results to brands and merchandisers to help them achieve a largely effective and fleetly scalable model, it added.  

 Opining on the investment, RattanIndia Enterprises Ltd (REL) Business Speaker Anjali Rattan Nashier said Cocoblu will be well- deposited to give value to salient brand- possessors and merchandisers in India’s ever- expandinge-commerce geography. 

“Our investment of Rs 350 crore is intended to give fillip towards creation of an each-digital approach to dealing life immolations via leadinge-commerce platforms,” Nashier added.  

 REL seeks to nurture a strong presence in thee-commerce sphere through its focusede-commerce attachment. 

Cocoblu will be partnering with several big and small brands in India to bring them onto leading online platforms in the country, the company said.  

 Cocoblu is committed to gauge up original micro, small and medium manufacturers and help them make their brands and reach their true eventuality through digital Cocoblu is committed to gauge up original micro, small and medium manufacturers and help them make their brands and reach their true eventuality through digital channels, it added. 

 Stating that digitale-commerce remains a core pillar of growth for REL, the company said the adventure holds strategic applicability in its growth vision.