No, Lux is not an Indian company. It is an international personal care brand that is owned by Unilever which is an British multinational consumer-focused company with its headquarters within London, United Kingdom. “Lux” is the name of this brand “Lux” comes of the Latin word that means “light”. A broad range of products for personal care are produced, sold with the label Lux. This includes bath soaps, Body washes and shower gels liquid hand washes, and skincare products.

Lux stands out as a leading brand of personal care in the market for affordable products. It focuses on luxury bathing experiences as well as fragrance and skin care. Lux has been loved from the majority of Hollywood and Bollywood actors throughout its history, which includes Audrey Hepburn, Elizabeth Taylor, Aishwarya Rai and Katrina Kaif.

Company History

Lux was first introduced in 1925 by Lever Brothers as a toilet soap brand in the United States. It was advertised as a premium, affordable soap that was moisturizing and hydrating. In 1928 Lux received endorsements from nine out of 10 celebrities after 414 out of 425 Hollywood actresses had endorsed the soap.

Lux expanded into The brand expanded to United Kingdom in the year 1927. It was followed by India in 1929. Hollywood advertisements and other initiatives assisted Lux to establish itself as a renowned global soap manufacturer. In the the 1990s, Lux had diversified into body washes and liquid soaps. The brand had gained a lot of name recognition throughout India as well as famous brand ambassadors such as Aishwarya Rai being the face of the brand across the country.

Current Status

Lux products are distributed across more than 100 nations across the globe. It is especially popular within India, Bangladesh, Pakistan, Thailand, Malaysia, Brazil, South Africa and the Middle East. Lux is the leading soap brand in India even though it faces competition from other top brands in the affordable category. Its focus is on themes like femininity, pleasure, and self-care in order to attract modern women.

Lux is a significant part of Unilever’s business in personal care and is a key factor in the company’s increase in this sector. Unilever invests heavily into digital channels and cooperating with social media influencers to connect with urban women.

Future Outlook

Lux is aiming to achieve double-digit growth in its premium body care by mixing its long-standing brand heritage with cutting-edge technology. Lux also plans to reach twenty new countries by 2025. The brand is expected to launch more innovative products like shower gels with a serum infusion and soap bars made from eco-friendly ingredients in the near future.