Yes, It is true that Pigeon is an Indian company. It is the flagship brand belonging to Stovekraft Limited, an Indian manufacturer of home and kitchen appliances established in 1999. It is located at Bangalore, Karnataka, India. Stovekraft is among the biggest Indian kitchen and home appliances manufacturers which sells and markets its products under several brands that include Pigeon.

Pigeon provides a variety of kitchen and household appliances, such as pressure cookers, nonstick cookware, Induction stoves and gas cooktops auto-clean chimneys and ready-to-assemble kitchens and mixers electric kettles, toasters OTGs and other tools like knives. The brand is renowned for its high-quality cookware and kitchen appliances that are affordable. Pigeon has a huge customer base, especially among middle-income households in India.

Company History

Pigeon was introduced in 1999 as a brand that was a flagship that was part of Stovekraft Limited, a company which was established and is owned by Rajendra Gandhi. The motive behind the launch of Pigeon was to meet the increasing need for premium cookware at an affordable price as well as kitchen equipment in India. Pigeon’s initial products were non-stick cookware as well as pressure cookers. The brand quickly earned a well-known name for pressure cookers as well as cookware that is non-stick due to its compatibility to Indian cooking requirements.

Pigeon has expanded its product range between 2005 and 2010 that included mixer grinders, gas stoves as well as small kitchen appliances, such as electric kettles. By the end of 2010 Pigeon products were sold in more than 20 countries in India. Pigeon launched its own exclusive stores over the following two years. The year 2014 was the year that Pigeon expanded to induction cooktops. They were and then the air fryers OTGs as well as home utility in 2018.

Current Status

Pigeon is available in 23 states of India and exports products into 12 different countries. Pigeon’s distribution system includes greater than 75,000 distributors, more than 600 distributors, and more than 200 stores that are exclusive. Pigeon operates two manufacturing plants situated in Bangalore, Karnataka, and Baddi, Himachal Pradesh.

Pigeon is a prominent presence on e-commerce websites like Amazon, Flipkart and Jio Mart. The company has long-running partnership agreements that include Hindustan Petroleum and Indian Oil Corporation to increase its presence, particularly in rural regions. Pigeon is currently holding the market with a share of 12% in non-stick cookware. It is also the leader in cooktops.

Future Outlook

Pigeon plans to open between 25 and 30 new stores exclusive to customers every quarter, and also increase its presence on online shopping platforms. Pigeon’s focus is on increasing sales, especially those in the Tier-2 region, as well as 3, and cities of India. In addition, Pigeon is likely to expand its international reach beyond 12 countries with strategic collaborations.

Pigeon is likely to invest in new technologies such as IoT-enabled kitchen appliances and eco-friendly ceramic coatings modular kitchen solutions, and much more.